Snoop Dogg is getting in on college football bowl season, as he will sponsor the Snoop Dogg Arizona Bowl presented by Gin & Juice By Dre and Snoop this year.
Instead of going with a quick, simple name -- Snoop-er Bowl? Doggy Bowl? -- the actual title is a mouthful: the Snoop Dogg Arizona Bowl presented by Gin & Juice By Dre and Snoop.
"I’ve sent many players through my SYFL to colleges so it’s only fitting that I bring the ‘juice’ back to college football,” Snoop Dogg said in a."Dr. Dre and I are excited to bring our brand to the next level with this partnership, and we’re going to make the Arizona Bowl into a game day experience like never before."After being sponsored by Barstool Sports since 2021, the Arizona Bowl now becomes the first bowl to be sponsored by a brand of alcohol.
"We are a little different from all the other bowls. We’re not afraid to take risks and do things outside of the box," Arizona Bowl executive director Kym Adair said, via."An alcohol brand has always been off the table for us until recently. Everybody in the stadium is drinking a beer or cocktail. It’s time for the industry to evolve."The 2024 contest will kick off at 4:30 p.m. ET on Tuesday, Dec. 28.
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