Volkswagen brought back the beloved 'Saturday Night Live' sketch featuring Fred Armisen, Bill Hader, and Kristen Wiig to promote its new electric van, the ID.Buzz. The commercial, set in Malibu, sees the trio reunite for a romantic moment before Armisen interrupts in the ID.Buzz, leading to a discussion about the van's features and a playful exploration of Los Angeles highways.
, debuted a new spot Thursday bringing back members of the well-known sketch and soap opera parody, including Fred Armisen, Bill Hader and Kristen Wiig, as part of the launch for its new electric van, the ID.Buzz.
In the spot, which debuts Thursday, Hader and Wiig meet up for a romantic moment on Malibu Beach, with their strong SoCal accents intact, only to be interrupted by Armisen pulling up in a van. Amid dramatic zoom-ins on all the characters, and discussions of the various highways taken to arrive there, the characters talk through the various specs of the new van and imagine the next L.A. highway they could travel on.
crew there just created such a loving atmosphere. I love these characters and seeing them reunite for Volkswagen,” Wiig said. “Volkswagen and ‘SNL’ are both brands embedded into every aspect of culture. Reprising these characters after so long was an incredible experience, and to blend these two legacies together in a way that stays true to the original sketch made it even more special,” Armisen said.Netflix Reveals 2025 Japan Slate of Film, TV Shows Including the Epic ‘Last Samurai Standing’ and Action Movie ‘Bullet Train Explosion’Danielle Directo-Meston.
Entertainment SNL Volkswagen ID.Buzz Advertising Sketch Comedy
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