Snapchat is bringing ads to Spotlight and ‘My AI’ | Engadget

Snapchat is bringing ads to Spotlight and ‘My AI’

in recent months. Spotlight, which rewards creators for popular short-form videos, has more than 350 million monthly users according to the company.

The addition of ads could also open up some interesting possibilities for creators on Spotlight – mainly, the potential for revenue sharing arrangements. Though Snap hasn’t disclosed any such plans for now, the company did other ad revenue sharing programs, so it’s not hard to imagine the company might one day consider such a move in Spotlight as well.to all users. There, My AI will be able to surface sponsored links directly in chats with users. The company says the sponsored links are meant to be relevant to the conversation.

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