Many Snapchat creators are finding ways to earn tens of thousands of dollars by creating sponsored augmented reality filters, known as 'lenses,' for brands like Nike and Fanta
New York Eighteen-year-old Ana Casciello couldn't find a filter she wanted for her Snapchat photo that matched her personal style.
"I just wanted a [filter] that suited me more," Casciello, a Tampa, Florida native, told CNN Business. Casciello tinkered around with Snapchat's free "Lens Studio" software and Adobe's Photoshop to experiment with effects. She created augmented reality filters, known as"lenses" on Snapchat, that added star and flower-shaped freckles to photos and made them available to other users."It started to grow and become more popular," she said.
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