The social app based on video messaging has joined the original content revolution.
It began ever so subtly, three years ago. Snapchat, the messaging app that dominates young users’ social media video viewing, launched a service called Shows.
Slowly, a new reality dawned at Snap Inc, the company that has built up a $16 billion valuation on the back of its Snapchat property. As Snapchat expanded its third-party content offerings, with anything from National Geographic to sports and gossip, the seeds were sown for its own original programming.It wasn’t exactly a bandwagon. Netflix launched its Originals back in 2013 and Amazon Prime followed a year later..
In response, analysts forecast share price increases of as much as 50% in the next 12 months, on top of the 100% growth it has shown this year. Now, the public will also see what the excitement is all about. – A pair of influencers film from a haunted location and what starts as something fun quickly takes a terrifying turn.– Armed with only her phone, a teenage girl must escape a quarantined city full of zombies. Shot in ScreenLife, exclusively from the point of view of the smartphone screen.
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