Resortwear brand SMR Days and sunglasses label Prism create three classic styles made from sustainable bio-acetate and named after Mediterranean holiday spots
When it comes to selecting a pair of sunglasses, it pays to narrow your options – a philosophy taken byand Prism in their first collaboration, which rests on just three styles, classic in design but with the flourishes of colour and texture synonymous with both London-based labels. The trio of sunglasses take their names from sun-soaked Mediterranean holiday spots.
The ’Ibiza’, for example, is a classic wayfarer-inspired style inset with vivid ’swimming pool blue lenses’, while ‘Mykonos’ is a rounder shape with a thick red frame with a subtly striped finish. The ‘St Tropez’ – befitting its namesake – is perhaps the most perennial of the styles, a classic aviator shape with tortoiseshell frames.
Each pair is made in the Treviso region of Italy and fitted with Carl Zeiss lenses, while the frames are made from bio-acetate, a material crafted without the use of crude oil and certified biodegradable. SMR Days is ‘made to transcend the usual beachside attire’, with sunglasses being added for the first time to its offering
It marks the first eyewear collection from SMR Days, which was founded by fashion industry veterans Adam Shapiro, Dan May and Gautam Rajani in 2020. Grounded in their joint love of travel and driven by a pursuit to create sustainably-minded resortwear, much of the collection is made in Rajani’s native India, utilising traditional craftspeople and embroiderers, alongside a raft of environmentally-friendly materials . ‘Made to transcend the usual beachside attire,’ the trio describes the label.
‘SMR Days is all about providing the perfect summer travel wardrobe, so it was only natural we expand into sunglasses,’ say the brand. ‘With a continued commitment to sustainable materials and effortless style – [the sunglasses] are made from bio-acetate – we are thrilled to collaborate with Prism, who shares our core value of desirable products made ethically. The three shapes [made to be] your new summer travel companions.
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