.SmirnoffUS Ice is celebrating its relaunch by hitting the road on a star-studded summer tour around the United States. 🙌 ad See the full lineup of artists, from the OGs to the hottest newcomers.
, who appear alongside influencers and experts — including favorites LeJuan James, Kayla Simone, and Erika Kullberg –– to deliver invaluable “adv-ICE” to viewers.
“Smirnoff ICE is out to prove its iconic status only gets stronger with time,” Noah said via press release. “Before there was seltzer there was Smirnoff ICE and this classic has never looked better with the same great flavor.” Smirnoff ICE has also partnered with Live Nation, making it the “official flavored malt beverage partner across 39 amphitheaters and seven iconic festivals.”
Brand Director Lisa Lee commented on Smirnoff’s long-standing impact, as well as the decision to redesign the iconic beverage line, saying, “More than two decades ago, Smirnoff ICE made history as one of the first flavored malt beverages and has been challenging the status quo ever since. Now, 23 years later, we look better than ever with the same great taste people know and love.
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