Smile went out and had itself a time at the WeekendBoxOffice scoring $22 million and kicking off spooky season right.
\nSmile is all grins this weekend as the horror film kicked off October by scoring $22 million in its opening frame. That far exceeded expectations and, with a budget of around $17 million, continues the hot streak Paramount has been on in 2022. The film actually saw gans from Friday through Saturday, instead of dropping through the weekend as most horror does. Smile becomes the first $20 million+ opening since Bullet Train two months ago, after an eight-week drought.
The week's other big opening, rom-com Bros, failed to find an audience at all and settled for fourth with a disappointing $4.8 million. Not many comedies are getting theatrical openings this year, and the poor performance of Bros and Easter Sunday are not going to help the thought that comedy that does not include a little action thrown in like The Lost City won't open anymore. Rounding out the top five was Avatar, which in its second week of re-release scored 4.6 million.
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