SmileMovie Now At $19M Weekend Opening – Saturday AM Box Office
. Still, bravo for Uni for having the guts to make this movie, and put it out on the big screen. Friday was $1.8M, with those who turned out for the film giving it a solid A Cinemascore and 80% on PostTrak, and a 69% recommend. Guys showed up at 60%, with 63% between 25-44. Diversity demos were 61% Caucasian, 19% Latino and Hispanic, 6% Black, and 14% Asian/other.
How much money does the current fall box office stand to make sans a big tentpole? The same amount of money as last weekend. Industry estimates are at $61.3M for all titles, which is 3% behind last weekend’s $62.9M total, and 35% off from the same weekend in 2019 pre-pandemic, which was $94.5M — and that was considered low at the time . The No. 1 pic three years was the DreamWorks Animation title
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