Oura CEO Tom Hale spoke to CNBC about the smart ring product category and the impact of Samsung’s entrance into the space.
Oura CEO Tom Hale spoke to CNBC about the smart ring product category and the impact of Samsung's entrance into the space.
Founded in Finland in 2013, the company has been called a pioneer by analysts in the smart ring space. Oura said it has sold more than 2.5 million of its rings since it launched its first product. CCS Insight forecasts Oura will end the year with a 49% market share in smart rings.Competition is starting to rear its head in the space.
Hale said the company is now testing out nutrition, with users able to take a picture of their meal and log it into the Oura app. Also in the nutrition space, he highlighted Oura's recent acquisition of Veri, a metabolic health startup that can take data from continuous glucose monitors — small devices inserted into a person's arm — to give insight into someone's blood sugar levels.
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