Smart has unveiled its new brand tagline, 'Live More Today,' as it reinforces its commitment to providing the best mobile network and latest innovations so that Filipinos are empowered to fully live in the moments that matter. BrandRap
Editor’s note: This press release is sponsored by Smart Communications, Inc. and was handled by BrandRap, the sales and marketing arm of Rappler. No member of the news and editorial team participated in the publishing of this piece.
It may sound familiar with ‘Live More’ being arguably Smart’s most powerful and enduring brand campaign from exactly 10 years ago. But, after rising through all the chaos and uncertainties of the pandemic, ‘Live More Today’ resonates with Filipinos now more than ever. It just hits differently and evokes a much deeper meaning that makes it a fitting mantra for this day and age.
“‘Live More Today’ is also a testament to our North Star – our customers – and how we stand by our commitment to deliver the best mobile network and latest innovations so that Filipinos are empowered with the best mobile experience,” he added.
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