Women entrepreneurs show how it's done amid adversity
PublishedThree women entrepreneurs from Bulacan in the north of Metro Manila shared their journey into the challenging world of business and showed how they beat the odds.
The study said both men and women use their own funds to build up capital for their small businesses. Despite all adversities, these women entrepreneurs from Bulacan proved that perseverance, hard work, and determination can turn their small businesses into a success.Before becoming a successful business owner of wholesale and retail store “GAL Supersweetcorn,” Gloria Lupera managed a corn cart in the market.
“It’s challenging to be managing all aspects of the business. I sell my products, look for suppliers, take care of deliveries, oversee the accounting aspect of the operations,” Lupera said in Filipino. Lupera’s business was not spared by the COVID-19 pandemic, which saw her sales go down. The rising prices of seeds, fertilizers and gasoline have also eaten up a chunk of her earnings.
Her first business “Jeanly’s Pasabuy Cart,” which gets direct pre-order of items from Dubai, UAE, and United States, came out as a simple jest in her “my day story” on Facebook and Instagram last 2020. It currently has three branches in Angat and Norzagaray, Bulacan. Santiago said she still wants to expand her business in several towns of Bulacan.
Sharing her “secret” to success, Santiago said it rooted from three qualities — being purpose driven, having integrity, and being persevering“In business, it’s not Christmas every day. It’s not always a win. But just keep going. Every successful business has experienced challenges,” Santiago added.Businesses come in all shapes and sizes, and this certainly holds true with Jessica Marie Rosario’s lip tint business.Rosario said her product did not always sell well.
Lupera called for subsidies for the farmers, encouraging the government to promote the local products.
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