The coronavirus crisis has boosted sales for small brands dramatically, but unpredictable future demand and supply chain problems create risks for niche companies
The Denver-based company, which makes botanically-derived hand sanitizers, soaps, and wipes is now shipping product originally scheduled for delivery during the back-to-school season. It expects to be sold out of six months’ worth of stored inventory by the end of this month.
“The complexity for those brands is they will not have anticipated this demand, so they will probably go out of stock also,” Anderson said. “I’m sure they’re scrambling on the supply chain side themselves.” “Touchland initially chose to align with Zobele because they are leaders and experts in ramping up production and scaling a business, which is great because Touchland was already growing quickly before” the health crisis, the spokesperson said.that its sales were up 1,000% year over year during the last week in February.
“Sales can jump 20% during a cold and flu season, but 300% is unprecedented,” said Pure Synergy CEO Daniel Naistdat.Josh York, founder and CEO of GYMGUYZ, a mobile gym franchise company with 240 locations in 30 states and three countries that brings private workouts to clients, has seen a 40% increase in session bookings over the last two weeks.
“You see retailers deciding to keep up to 25% less inventory on hand, knowing that if they just order it, it’s going to get delivered tomorrow,” Lazar said. “The requirement on the manufacturer’s side is they have to know where and who to send products to, and to deliver it in half the lead time. It’s really applying a lot of pressure on them.”
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