Sky Ferreira returns to the music scene with her new single “Don’t Forget”
in the images accompanying the latest single’s release), recording and mixing the album on her own terms. The payoff was worth it. Having been first signed to a major label all the way back in 2009, and after a few false starts, the album debuted to effusive reviews in 2013, with critics declaring the long-delayed project more than worth the wait.This time around, the delays have come about partly due to the pandemic—“It did push back some things for me,” she says.
she was ultimately proven right. While she chooses her words carefully when it comes to the specifics of the record label machinations that have contributed to’s delay, it feels like Ferreira has been validated in trusting her own instincts. “A lot of people don’t remember, but when I put that album out, nobody really wanted me to make that kind of record,” she says. “The first day I put it out, I felt like people were waiting for me to fuck it up a little bit.
It says something about Ferreira’s talents as a musician, sure, but we already knew about that. More interesting, perhaps, is that these long gestation periods speak to a side of Ferreira that the popular image of her has never quite accounted for. Her idiosyncratic schedule for releasing music isn’t out of a lack of respect for her fans, but the total opposite. “Look, people aren’t as stupid as people in the music industry make them out to be,” she says. “They can tell when something is...
“I’m not trying to chase people with my music, you know,” she continues. “If you like it, you like it. If you don’t, you don’t. But at the same time, there were a lot of people that supported me through this, and I don’t want it to fail either, or to failWhile what Ferreira has coming next remains under wraps, the goalposts of what she’s expecting after putting this music out into the world have shifted.
If there’s one thing she’ll do, it’s stand by it—even as she re-emerges into a music terrain that looks distinctly different from the one she came up through over a decade ago. “I feel like I went through a time-travel machine or something,” she says. “I got dropped off by aliens on the earth randomly and I’m trying to catch up to how everything works now. I’m like 29 years old, but I feel like I’m 100 years old, you know?” Ferreira breaks into laughter once again.
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