People brave enough to try the new flavor can do that at French's 'Mustard Mobile' that's stopping in three US cities next week.
In celebration of National Mustard Day on August 5, Skittles has partnered with French's to make its first-ever mustard-flavored skittle.In celebration of National Mustard Day on August 5, the candy brand has partnered with French's to make its first-ever mustard-flavored skittle. A press release describes the candies as having a "tangy mustard flavor" combined with the candy's "iconic chewy texture" doused in a yellow coloring.
Food brands often debut wacky and sometimes gross flavors in hopes that their concoctions go viral on social media. It's a way to give sales a temporary boost and generate positive media coverage. "Skittles is always looking to inspire moments of everyday happiness and deliver unexpected ways for fans to experience the brand," Ro Cheng, Mars' marketing director, said in a statement.
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