Skechers is set to launch a range of mattresses featuring popular comfort technologies found in its footwear through a new deal with Serta Simmons.
including CozyFit for adaptive, body-conforming comfort; Max Cushioning for enhanced pressure relief and plush support; and Arch Fit for targeted alignment and ergonomic stability. Skechers noted that its new mattress collection is “built to appeal to a broad range of consumers seeking better sleep as part of an active, modern lifestyle.
” The collection will be available at accessible premium price points with estimated queen mattress prices ranging from $699 to $1,399. OG Anunoby Hit Historic Game-winning Finals Shot in These Player-exclusive Skechers Sneakers Steve Mandel, vice president of global brand licensing at Skechers USA, said in a statement that the company is optimistic about extending the brand into the sleep category with a partner that shares its commitment to comfort and innovation.
“This launch represents a powerful intersection of two category leaders,” Dominick Azevedo, chief sales officer of Serta Simmons Bedding, added. “Skechers has built an extraordinary reputation for delivering comfort at scale, and we’re excited to bring that same trusted experience into the mattress category. Retailers will benefit from the immediate brand recognition and consumer demand that Skechers commands.
”following a May 2025 announcement that the third largest footwear company in the world inked a $9 billion go-private deal with Brazilian private equity firm 3G Capital — the biggest shoe buyout in history. The Skechers mattress collection will be showcased across the hall from the Serta showroom during the Las Vegas Furniture Market next month, with retail availability to follow through select partners nationwide. WWD and Women's Wear Daily are part of Penske Media Corporation. © 2026 Fairchild Publishing, LLC. All Rights Reserved.
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