Six Key Ways GenAI Can Enhance Your Fraud Management Strategy

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Six Key Ways GenAI Can Enhance Your Fraud Management Strategy
FRAMLAMLKYC
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Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth.

While AI models have been used in fraud management and anti-money laundering before, generative AI brings significant new benefits to FRAML initiatives, including improved customer experience, fraud management accuracy, and operational efficiency.You have to defend using genAI because fraudsters use genAI to perpetrate fraud.

Fraudsters use genAI to create entire fake driver’s licenses and national ID images. They can also paste live video and audio on top of a victim’s legitimate audio and video in real time. Services used to generate deepfakes such as Dall-E, ElevenLabs, and Synthesia are quickly becoming less expensive and easier to use for anyone.Deepfake defenses are multilayered. They involve spectral video analysis, video artifact analysis, and fake and/or repetitive video background detection.

These six points should give you a good understanding of where genAI can fit into your fraud management strategy. To learn how they may apply to your specific organization or business, register to attend Forrester’s Security & Risk SummitOur community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas and facts in a safe space.

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