Six key steps to a successful presidential campaign

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Six key steps to a successful presidential campaign
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As we roll into another presidential election and witnessed the rowdy Republican debate on Wednesday it is once again clear that most people who decide to run for president are clueless about how to do so.

Not only are they at sea, but so are most of their highly paid-consultants and volunteer advisors. Most political consultants’ primary skills are billing lots of hours, telling the candidate to run away from all of their conservative positions on issues and then producing ineffective TV and radio ads, blanketing the airways with them and billing the campaign for 15% of the cost of the ads.This year, we have 11 so far.

Granted, most of the “major” presidential candidates have a “secret agenda.” They’re actually running for vice president. They are looking for a cabinet post or auditioning for TV or radio talk show gig. 1. You must have a base. Without a base, you’re going nowhere. Former President Ronald Reagan in 1976 and 1980 had 1½ bases before being elected. His half-base was his wealthy California friends. That’s enough to get you to the starting gate. It will not get you to the finish line. Mr. Reagan’s full base was the entire conservative movement.

2. Every election in a free society is about the future. Don’t believe me? Remember Winston Churchill? A few weeks after he literally saved the British people’s very lives, he was defeated for reelection as Prime Minister in a landslide. The voters fired him as Prime Minister because he was focused on the past, and the Labor Party painted a picture of what the future would look like under them.

Gov. Ron DeSantis has a hole in the arena that he occupies that is unique in that he did not lock down and shut down his state during COVID-19. He chose liberty over tyranny. 4. Define or be defined. The law of the jungle is eat or be eaten. The law of politics is to define or be defined. If you don’t quickly define yourself with your own position, differentiation, benefit, brand and tagline—your opponent surely will. Conversely, you also need to be busy defining your opponent.

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