The jewelry designer, DJ, and stylist behind such acts as Anitta and J Balvin discusses her creative process, art directing for music videos, and why she’s thankful she never took fashion advice early on in her career.
, then you’re familiar with Sita Abellan’s work. The Spanish stylist, jewelry designer, DJ, and model broke onto the scene in 2015 when she starred as one of Rihanna’s stylist henchwomen in the “Bitch Better Have My Money” music video. Since then, she’s created an empire of her own, with her brand Lilith becoming a favorite of Rosalía,
Kim Kardashian , and Billie Eilish. Abellan is also, notably, among a new class of stylists who don’t just dress their clients in fantastical looks while opting for jeans and a white t-shirt themselves. The 29-year-old, who became a mother earlier this year, rocks one wild look after another—say, matching white fuzzy boots to a fuzzy animal hat and lacy garters, her entire body painted white.
We didn’t plan anything. We just said, let’s go baby shopping. At that time, nobody knew I was pregnant. I had planned [to be on] the cover of Numéro magazine, and that was the way I was going to announce it. So I told her, Look, nobody knows I’m pregnant yet—I have to make it not so obvious. Of course, there was paparazzi at Target. We left and went to dinner, and as soon as we arrived, the door of the restaurant was full of paparazzi. I was trying to hide.