Sister Co-Founder Jane Featherstone Champions Original Storytelling: ‘We Have to Be Bold and Brave’

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Sister Co-Founder Jane Featherstone Champions Original Storytelling: ‘We Have to Be Bold and Brave’
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Sister co-founder and chief creative officer Jane Featherstone spoke about how difficult it is to back original IP – as opposed to the relentless stream of reboots and spin-offs – in the current cl…

in Television Award on behalf of Sister, the production company known for original fare such as “Chernobyl” and divorce drama “The Split,” which she runs with Elisabeth Murdoch and Stacey Snider.

Featherstone also predicted that the economic downturn will encourage buyers, particularly streamers, to structure deals differently in future, with excessive rights hoarding likely to become a thing of the past. “I think that the market for exclusive buying up all rights in perpetuity has to change because all of these big companies need to make money,” Featherstone said.

Featherstone also said that Sister has been busy expanding its roster of partners, which include AMC, ITVX and Britbox, as well as attracting the best talent.

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