'Call Her Daddy' podcast host Alex Cooper signed a SiriusXM deal worth a reported $125 million, beefing up the satellite giant's podcast business.
SiriusXM signed a multi-year agreement with podcast star Alex Cooper that will give the company exclusive advertising and distribution rights to Cooper’spodcast as well as other titles under Unwell Audio Network, a production house she founded in 2023. launched on Barstool Sports in 2018. Spotify signed Cooper in 2021 to a deal reported to be worth $60 million over three years but has since backed away from expensive, exclusive podcast deals.
“SiriusXM is the perfect home for Alex to continue her amazing growth trajectory, with our unique ability to introduce her and her growing roster of standout talent to new listeners, as well as super-serve her core fans with new content. Alex is the voice of a new generation, and I can’t wait to see what we do together in the years to come.
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