SiriusXM has opened a new studio in Miami ahead of its upcoming ‘Hits Uno’ Latin channel.
With studios in New York, Los Angeles, Nashville and Washington D.C., SiriusXM can now also call Miami “home.” The audio entertainment company has officially opened their “state-of-the-art” broadcast complex that will operate in South Beach. SiriusXM is also set to launch a new Latin pop channel, Hits Uno, on Friday which will become the station’s 17th Spanish-language channel.
“I’ve been with the company 15 years and when they told me that we were opening a state-of-the-art in Miami, in the hub of Latin music, I got so excited,” says, director of Latin music programming at SiriusXM, who hosted artists such as CNCO and Zion & Lennox during a soft launch of the studios in March. “As a company, we’re doing things that really matter and are important, especially with what’s going on with Latin music right now.
Latin music revenues in the United States hit an all-time high in 2022, exceeding the $1 billion mark on the wings of 24% growth that outpaced the overall market. According to the RIAA’s for 2022, total revenue jumped from $881 million in 2021 to $1.1 billion, with Latin music’s overall share of the total music market lifting from 5.9% in 2021 to 6.9%.
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