The music industry seems primed for blockchain adoption, but musician Vérité believes artists must approach Web3 with a fan-first philosophy.
Many see music as the next frontier of blockchain adoption, and musician Vérité reveals what a fan-first approach to Web3 looks like.Carving out a sustainable career as an independent musician is no easy feat. The competition is fierce, support can be hard to find, and earning a living without the financial help of a major record label is an uphill battle. Yet, for those who are able to build a loyal fanbase, the freedom of complete creative control can be liberating.
How does one walk this fine line and successfully integrate Web3 into their career without alienating their existing, perhaps skeptical, fans? Magazine sits down with Vérité to find out. filled with new possibilities for fan engagement and revenue generation.
Web3 has a scalability problem. It doesn’t resonate with non crypto native audiences. Sentiments are vitriol, skepticism, distrust & lack of interest.. We are building solutions that audiences aren’t asking for in hopes to create better monetization structures for artists.“More than monetizing, it’s really protecting the people who have supported my career for the last eight years,” Vérité emphasizes.It’s clear that not everyone is sold on the power and potential of blockchain.
“Do you need to jump the technological hurdle in order to have the experience, right? Or is it just a door? If it’s a door, you can talk about it because it’s not a burden.”
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