How Singapore Is Becoming an Influential Pan-Asian Collaborator
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“It was a good fit because Singapore has that blend of technical expertise, an openness to new technology, a culture of innovation, and the schools here have a strong emphasis on technical capabilities and skills,” Seng says. “Singapore was in a very strong position to set up an extension of the Unreal Engine, a real-time production pipeline here in Asia.”
“We see it as a chicken-and-egg scenario. For international partners to see Singapore as a viable and exciting destination for their productions or to even want to consume our content, they first have to know what we are about,” Nathan explains. “That’s where IMDA and AIPRO members have been successful, in being advocates of creating international relationships through grants, programs or work-for-hire.
“The opportunity for Singapore producers and creators is tapping into everyone wanting to come to Singapore because of the organizational capability, transparency, openness of business, and relevance to world dynamics,” Wiluan says. “There is an opportunity here to branch out and not just think of Singapore as a market, but Singapore as the center of where germination, ideation, management, financial packaging and marketing come together.
Another homegrown media company that has recently pivoted to take on major creative roles on international productions is Mocha Chai Laboratories. “From the get-go with Mocha Chai, I have always positioned us as a showrunner and producer for the region. We are well aware that the streaming platforms are generally not looking for Singapore content and they’re not targeting the Singapore market,” says Michelle Chang, co-founder of Mocha Chai Laboratories.
Mocha Chai Laboratories will have a presence at the upcoming MIPCOM , alongside 16 other Singapore media companies in a delegation co-led by IMDA and AIPRO. At the annual TV market in Cannes, Singapore companies will present over 460 hours of storytelling from Singapore and Asia, across more than 60 titles.
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