Singapore Airlines CEO Goh Choon Phong discusses his strategy for navigating increasing competition and ensuring the airline remains world-class. He reflects on steering the airline through the COVID-19 pandemic, its remarkable recovery, and the challenges of rising competition.
Singapore Airlines has been ranked as one of the world's top airlines for decades. In this episode of Managing Asia, Christine Tan sat down for an exclusive interview with CEO Goh Choon Phong to discuss his strategy for staying ahead of increasing competition and ensuring SIA remains a world-class airline.But it hasn't all been plain sailing. At the height of the COVID-19 pandemic, passenger capacity for the airline plummeted from 3.4 million monthly travelers to just 11,000.
"There were two key objectives to ensure that we emerge stronger. One was to ensure that we have the ability to be the first off the block, to ensure that we have the ability to deploy the capacity whenever a border is opened," Goh told CNBC's The airline experienced remarkable growth as it rebounded from the crisis, but it wasn't long before earnings began to come under pressure as competition rose.
Aviation SINGAPORE AIRLINES CEO COMPETITION AVIATION INDUSTRY COVID-19
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