USA Gymnastics used to operate a post-Olympics performance tour. This year it’s all about Simone Biles, as she becomes the latest female athlete to capitalize on big-event fame.
. Athleta is the tour’s title sponsor and is providing financial and in-kind support including in-store and online marketing.
Simone Biles waves to the crowd after her floor routine during the 2021 U.S. Gymnastics ChampionshipsAnd the tour won’t include the whole U.S. Olympic roster, such as the men’s team. A select all-female lineup, headed by one of the most dominant athletes in the sport’s history, is the point. Marshall said the Biles tour had taken on board observations from gymnasts who had toured before and made adjustments to plan for more physical therapists and security accompanying the team, in particular.
The tour generated a $1.7 million profit for USA Gymnastics in 2012 and $2.6 million in 2016, and the same amount for tour partners AEG, according to financial statements and former USA Gymnastics employees. Each time the tour’s expenses were about $7 million. Women in popular Olympic sports who can’t fully exploit the intense but fleeting attention from the Games often miss out on a significant portion of their overall earning potential. That’s because women’s professional leagues are often less established and less lucrative than men’s leagues.After winning the 2015 Women’s World Cup, the U.S. women’s soccer team embarked on what was to be a 10-game nationwide victory tour stretching from September to December and Pittsburgh to Honolulu.
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