The Bridgerton actor is taking part in the whisky's 'Bold Steps' initiative.
Johnnie Walker has just launched a new initiative—in partnership with Simone Ashley and Diet Paratha, aimed at making positive changes in the UK’s South Asian community. Though there are many facets to the ‘Bold Steps’ campaign, it will lead with a competition to promote Diet Paratha’s ‘Family Tree’ mentoring programme, alongside a short film with creative direction from Simone Ashley, Anita Chhiba and filmmaker Kajal.
“I am proud to join Anita, Kajal and the Johnnie Walker team to lift up the community that I am part of—and to keep the door open for the people that follow,” says Ashley."I was drawn to the ‘Bold Steps’ initiative as I know the power of seeing others who look like me at the table and in the room.” To start, applicants are invited to submit a design for a limited-edition Johnnie Walker Black bottle inspired by their own creative expression. The winning design will then be brought to life, with the winning applicant receiving £5,000 to put towards their creative practice in 2023 , as well as exclusive 1-on-1 mentoring with Art Director Manu Pillai. “The power of campaigns like Bold Steps go far beyond visual optics,” says Chhiba. “Not only was the campaign led by a team of South Asian talent but the project goes on to create opportunities for the wider Diet Paratha community of future creatives.
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