A spate of tech-titan glow-ups has won plaudits from fashion pundits and trend-watchers, but everyone missed that they were dressing for the job they really wanted—supervillain.
If the Silicon Valley of the 2000s and 2010s prided itself on an anti-fashion ethos—the hoodie, the New Balance trainer, the uniform of studied indifference to material possessions—then today’s tech billionaires have flipped the script. These days, Meta CEO Mark Zuckerberg is a jiujitsu-practicing, Richard Mille–wearing, powerlifting tycoon whose aesthetic suggests something between a Bond villain and a UFC champion.
“Granted, Zuckerberg initially asked for an AI rendering of himself as a ‘streetwear designer in LA.’ But he didn’t just adopt the look; he distorted it with personal signifiers—status symbols, combat-ready aesthetics, and a sliver of dystopian machismo. The effect is an uber-wealthy MMA fighter,' continues Wagstaff. “And that’s very much the point. Zuckerberg is no longer just the nerd who created Facebook.
Elon Musk Mark Zuckerberg Fashion Luxury
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