French digital assets startups are going to have a new friend.
Plug and Play Tech Center, an accelerator based in California’s Silicon Valley, will expand its crypto and digital assets vertical to France, the companyPlug and Play has had a Paris location since 2016, where it engages with such verticals as retail, fintech, smart cities and sustainability. Paris is among Plug and Play’s over 50 offices in at least 20 countries.
“I am thrilled to drive our expansion into new markets like France where Plug and Play has built a strong ecosystem alongside key players like L'Oréal, PVH, Lacoste, etc. during the past six years." The French program will “help consumer businesses, retailers, and brands move from Web2 into Web3 by educating them […] and introducing them to bespoke partnerships,” according to the announcement. Plug and Play claims to have a network of over 500 corporate partners and 50,000 startups. Chainalysis and AVA Labs are among the Play and Plug alumni.
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