Apple promises it won't profile users or track their activity with the app sign-in option, banking on their 'better reputation' with data privacy.
MANILA, Philippines – There’s a new universal sign-in option on the block: Apple sign-in. Like Google and Facebook, the new feature allows iPhone users to sign in to various apps just using one ID instead of creating an exclusive one for a specific app. It was announced at Apple's developer conference on Tuesday, June 4.
On Android, Facebook and Google sign-ins have long been a staple and can be found across almost all versions of the OS, despite the rise of data privacy concerns. iPhone users have also been able to log in to apps using their Facebook and Google sign-ins. The Apple sign-in presents itself as a viable third option.
Apple attempts to make the feature more secure by giving users the option to have Apple create a unique email address that forwards to a user’s real email address. What this means is that Apple creates a random relay address that it gives to a third-party app. The messages sent to this address will be forwarded to the user’s real email address, thus keeping the real email address essentially invisible to third-party apps.
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