Sigma knows its 15mm f/1.4 won’t be a big seller, but that’s not why the company decided to make it. Sigma made it to prove a point.
Sigma’s new 15mm f/1.4 DG DN Art diagonal fisheye lens is unique, a little bit weird, and definitely niche. The company knows it won’t be a big seller, but that’s not why it decided to make it. Sigma made it to prove a point.at the CP+ photography exhibition in Yokohama, Japan last week, Sigma’s CEO Kazuto Yamaki admitted that he did not think the company’s new wide-angle fisheye would be a top seller.
“Well, people say Sigma is a third party lens manufacturer. So they put Sigma at a kind of lower level brand compared to the camera manufacturers,” he says. What makes the 15mm f/1.4 DG DN Art lens somewhat special among modern lenses is that it doesn’t rely on any in-camera corrections — all aberrations and flaws are corrected through the optical design.
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