A Showmax deal by parent company MultiChoice is said to give the streaming service a fighting chance against Netflix, Amazon Prime and Disney, which have taken the lion’s share of the South African streaming market.
is said to give the streaming service a fighting chance against Netflix, Amazon Prime and Disney, which have taken the lion’s share of the South African streaming market. conglomerate Comcast’s subsidiaries NBCUniversal and Sky that will see South Africa’s broadcasting giant sell a 30% stake in Showmax.
The new group, which will be called the Earth UK and registered in the United Kingdom, will trade as the Showmax Group and will be powered by Peacock’s globally-scaled technology. The new company will be 70% owned by MultiChoice and 30% by NBCUniversal.“MultiChoice is letting go of some of the shareholding [in Showmax] because the US partners are putting their technology into Showmax so they have to get something for it.
The group said the relaunched Showmax will combine Multichoice’s investment in local content with international content licensed from NBCUniversal and Sky in hope of gaining market share. This will be complemented by third-party content from HBO, Warner Brothers International, Sony and live English Premier League football.
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