MultiChoice executive Yolisa Phahle says Showmax is set to make R18 billion in net revenue in 5 years with an EBITDA margin of 25%.
Phahle, MultiChoice’s CEO for connected video and general entertainment, gave this projection during the company’s inaugural capital markets day.
Despite increased competition, Phahle is confident that ShowMax can become the leading streaming service in Africa. By partnering with Comcast and through its planned products and price offerings, MultiChoice expects a step-change in customer numbers in the future. To facilitate this growth, MultiChoice is ramping up its investment in its Showmax platform and local content. It wants to create ten times more local content within ten years.
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