Bargains may be found ahead of Black Friday, a California marketing expert says.
The day after Thanksgiving — Black Friday — is typically the kickoff to the holiday shopping season. But a San Diego marketing expert thinks bargains can be found as early as this weekend because Turkey Day comes later than usual this year.
“If people are looking at deals, some of the better ones will be this weekend” because of the compressed schedule, Copic said.holiday spending will grow between 2.5% and 3.5% compared to 2023. That equates to purchases in November and December totaling as much as $989 billion, which would amount to roughly $33 billion more than last year.
“The shame of buying these things has gone,” Alice Sherwood, a British author who has worked as a retail strategy consultant,. “People no longer want to spend upwards of on the latest ‘it’ bag that might be out of vogue within a year.” Facing stiff competition from online retailers such as Amazon, malls have tried to lure customers by becoming “destination locations” that offer not just shopping but food, entertainment and even areas for children to play.
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