Independent MP Sophie Scamps will introduce a bill to restrict advertising of unhealthy food on TV and radio broadcasts.
She argued current restrictions were not strong enough and self-regulation was not working.Junk food advertising could disappear from Australian children's entertainment platforms in a bid to stamp out childhood obesity.
Obesity is estimated to cost the health system $11.8 billion every year with a quarter of children on the path to chronic disease due to being overweight. Broadcasters, service providers and food companies could face hefty fines if they fail to adhere to the proposed guidelines. Professor Nitin Kapur, from the Royal College of Physicians, urged the government to intervene for the sake of our children's health.
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