Charlotte Tilbury's Pillow Talk Push Up Lashes! in Dream Pop is causing a sensation on TikTok.
Trends come and go but the allure of black mascara is enduring and though brown mascara has its stalwart fans, its recent revival onis still somewhat of a surprise to those in the know. The trending #brownmascara hashtag has over 12.2 million views on the video sharing app and it takes time spent scrolling through and watching a handful of its top videos to find out why this mascara colourway is suddenly gaining traction..
It's quite the statement. Brown mascaras generally offer softer results than classic black shades of mascara, but Charlotte Tilbury's Dream Pop shade offers something altogether more bold. Its Dream Pop shade is brighter than your average brown mascara, and illuminates a brown smoky eye up a treat.
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