Having short pre-video animations on YouTube about the tactics used to spread misinformation could help stop the proliferation of conspiracy theories
Watching educational ads on YouTube about misinformation tactics could help reduce the flow of fake newsPlaying short educational animations in the adverts before YouTube videos can make us more conscious of the techniques used to spread fake news and misinformation. The researchers behind the animations hope that doing this widely may reduce the number of people falling for misleading claims and decrease their proliferation.
Nearly 1 million people watched the 90-second videos for at least 30 seconds. About 30 per cent of these were then asked to identify a manipulative method in a sentence they were shown. Watching a pre-bunking video improved their ability to identify such techniques by 5 per cent compared with members of a group given the same questions but no pre-bunking exposure. “That showed us these videos have a measurable and meaningful effect in the real world,” says Roozenbeek.
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