Wegmans's coronavirus challenge: Can you still delight customers from a distance?
Wegmans became one of the country’s most famous grocery store chains by lavishly pampering its customers with cooking demonstrations, restaurants and movie nights. Now every customer is a potential risk.
The shift required by the age of Covid-19 represents an existential challenge to the 104-year-old family-owned company as it upends a shopping experience that made it a household name across the U.S. Northeast.
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