Over 50,000 Amazon shoppers have purchased the skin-brightening Anua Niacinamide and Tranexamic Acid Serum in the past month. Users say the popular Korean skin care serum reduces dark spots and gives them glass-like skin. The brightening serum is on sale for $15 at Amazon.
Isabel Bekele is a commerce writer at InStyle, where she covers fashion and beauty with a focus on Amazon shopping. She reports on deals worth shopping, celebrity-loved trends, and beauty products worth the hype. Her work has also appeared in Forbes, Teen Vogue, and Page Six.When it comes to skin care, my routine varies drastically depending on the season, status of my skin, and honestly, my mood.
Because I struggle with hyperpigmentation, I’m always exploring what new skin-brightening offerings are on the market. As a result, I’ve gotten pretty savvy at sniffing out which products are worth the buy—and, if over 50,000 purchases in the past month alone are any indication, this serum is one of those products.The lightweight serum is targeted at fading dark spots, hydrating and soothing the skin, and strengthening the skin barrier.
While the long list of benefits is impressive, what really sold me on the product is its star-studded ingredients list. One of the serum’s main ingredients is, a dermatologist-loved vitamin that prevents the transfer of pigment within the skin to reduce dark spots, and fights off signs of aging like discoloration and wrinkles. , which restore the skin barrier, preventing the water loss that leads to dry skin.
The benefits of the serum don’t just stop at skin-brightening—multiple shoppers credit the product for giving them skin so flawless it’s “who incorporated the product into their daily routine said, “If you want glass-looking skin, this product is your girl.” Whether my current skincare routine includes three products or 13, skin that’s dewier, brighter, and more hydrated is always the goal.
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