Consumer goods makers and retailers investing in sustainably made products after years of shopper outcry, say they face an uphill struggle convincing people to switch when those products cost more or look inferior.
- into spending billions of dollars on more sustainable supply chains to produce less environmentally harmful products."There is a gap between what people say they want and what they actually do at the purchasing point -- this is a difficulty for us," Oriol Margo, EMEA sustainability transformation leader at Kimberly-Clark, said on Thursday at the Reuters IMPACT conference in London.
Kimberly-Clark, which makes Kleenex tissues and Huggies diapers, has in recent years tried to use more recycled fibres in its products, but shoppers sometimes see them as lower quality. Scope 1 refers to a company's direct emissions, Scope 2 to indirect emissions from purchased energy while Scope 3 refers to all other indirect emissions, for example from a company's third-party suppliers.
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