Shop the e.l.f. Primer from Jennifer Coolidge’s Super Bowl commercial

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Shop the e.l.f. Primer from Jennifer Coolidge’s Super Bowl commercial
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It’s sticky, it’s celebrity-tied, and it’s just $10.

, an ingredient dermatologist-tested to help reverse dull skin and achieve that supple look. This helps create a lovely base for makeup.

Jennifer Coolidge’s spotlight commercial is surely one that’s much-talked-about, a hybrid of humor and beauty product-education. The 100% vegan and cruelty free primer is one that helps the skin achieve that sought-after dewy look to the skin, a point Coolidge drives home. Not to mention, the product is gel-based, dousing your skin with much-needed hydration given its consistency.

The “White Lotus” star’s year has become even more memorable with this record-breaking moment for e.l.f. Comsetics, a light and thoughtful approach to beauty marketing in which the actress’ vivacious personality is shone in a light as widespread as the football field’s spotlights. While you’re adding the trending Power Grip Primer to your cart, checkout some of the brand bestsellers below, too. For the price, you’ll feel as glamorous as Rihanna during her halftime show:

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