As Dodgers star Shohei Ohtani prepares for his first MLB postseason, it's clear that no athlete is more important to the success of his sport.
As Shohei Ohtani smiles his way into the postseason, baseball smiles along with him. It really does, with a fully-loaded Cheshire cat of a grin, because why on Earth not? MLB's most transcendent, mesmerizing, downright likable superstar is precisely where those vested in baseball's present and future health would like him to be.
If you're trying to make your product feel relevant to today and genuinely contemporaneous, nothing speaks to that quite as well as a larger-than-life superhero who plays like he's from another dimension.
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