Thursday, Topps announced an exclusive partnership with two-way MLB superstar Shohei Ohtani. The Dodgers batter/pitcher is partnering with the brand on a unique
global trading card deal. Previously, Ohtani partnered with Topps in a non-exclusive fashion.
As a part of the deal, Topps will manufacture products that feature Ohtani autographs and game-used memorabilia to be distributed in the United States and Japan markets. David Leiner, President of Trading Cards at Fanatics Collectibles, which owns Topps, promised that the partnership would give collectors, "product that's never before been seen in the hobby.
𝗕𝗥𝗘𝗔𝗞𝗜𝗡𝗚: Someone who buys a Topps Now base card from Shohei Ohtani’s 40/40 night will receive a 1/1 inscription autograph card.and is giving a new platform to the collectibles space. Earlier this month Fanatics held a "fan fest," a sports-angled convention comparable to conventions in other spaces like Comic Con, and later this year willfrom endorsements and non-baseball contracts.
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