Baby Boomers tend to be regarded as conservative and closed-minded but eye-opening new research indicates they’re more progressive than Generation Z in some cases.
The characterisation of baby boomers as conservative and close-minded has been turned on its head – with Gen Z not quite as progressive as thought.
Stereotypes about Baby Boomers have been turned on their head with new research conducted by UTS Business School. “In terms of what matters to people, there were some core things that all generations felt were important,” Professor Rhodes said. “That was another finding we were particularly interested considering the number of businesses and brands entering the political and social fray and often the backlash they can receive as a result.”
Intifar Chowdhury, a youth researcher and expert in government at Flinders University, said Zoomers are arguably the most progressive generation of Australians in history. A sign of that open-mindedness is found when examining the make-up of people’s relationships – specifically, how likely someone is to date a person with different political views.
Clear Finding Religious Beliefs Carl Rhodes Crude Marketing Political Views Youth Researcher Generation Z Young People Mary Poppins Age Rating Oceania Cancel Culture Classic Children Socio-Economic Status Media Agency Core Things Paul Murray Social Justice Bandwagon Businesses Paying Employees Progressive Generation Northern Europe Chief Strategy Officer Australia And New Zealand Europe Flinders University United Kingdom Catherine Fiona King Labour Party Age Groups Party Lines Advertising Agency Household Make-Up Baby Boomers Shock Finding Generations Felt University Education Australia Social Justice Leo Burnett Inc.
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