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Influencer management firm Shine Talent Group has acquired Spark Talent Group as M&A picks up across the creator economy .Shine is adding to its roster several beauty and lifestyle creators through the deal. It's inking contracts with Spark's exclusive talent, including Monica Rubi, who has 101,000 Instagram followers; Caroline Patterson, who has 191,000 TikTok followers; and Bailey Valente, who has 415,000 followers on TikTok, among other creators.
Lee is stepping down as the firm's CEO to focus on other endeavors outside the talent management industry, she told BI.Talent management firms, influencer marketing startups, and podcasting companies have become hot acquisition targets in the creator economy as influencers continue to command audiences.Last year, talent-management firm Wasserman acquired the agency Long Haul as it looked to grow its gaming and sports business.
Influencers Youtuber Tiktok Instagram Meta Creator Economy Exclusive
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