Italy’s Eleonora Falcone beat 1,000 competitors in Shein’s first global competition with a collection called 'Glowmantic.'
X Global Challenge 2024, beating 1,000 competitors from more than 70 countries and taking home 10,000 euros in prize money.
He added that Falcone’s drive to succeed “was clearly evident, as was her ability to decipher the theme, and translate it into what will clearly be a popular collection.” Participating designers are given a percentage of the profits from each piece sold and are featured as a Shein X designer on the site to further promote their collection alongside inspirations and backgrounds.
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