Known for its low prices and on-trend manufacturing process, Shein faces backlash after an influencer trip to its China headquarters and D.C. lawmakers are also asking questions about their factories.
have made Shein’s environmental and quality issues a regular target, presenting data to swing loyalists away from the brand.the United States and Asia that has been dumped in the country’s Atacama Desert“Production has never been higher,” Carlton said. “It’s insane that this much clothing is being produced and then it’s being dumped in Ghana or the Chilean desert.”
Earlier this month, Rubio sent a letter to his Senate colleagues demanding that they “join me in these urgent efforts to hold accountable Shein,” citing its alleged use of cotton produced in China’s Uyghur region and exploitation of trade rules. Its platform may be histrionic — in big, bold letters, the organization’s website claims that Shein is “THE BIGGEST NATIONAL SECURITY THREAT YOU’VE NEVER HEARD OF” — but its efforts to highlight Shein’s problems may have come at just the right time.
This is a common fear among online shoppers — that Apple’s Siri and Amazon’s Alexa “listen” to users’ conversations and suggest products in response — but Fay says Shein’s connections to the Chinese government warrant graver concerns. “Lots of companies are doing this,” he says, “but not all companies are being accused of having ties to, or being controlled by, the [Chinese Communist Party].”
It’s tough to say whether the social media backlash or the new legislation will make a difference. Shut Down Shein’s platform strikes sustainability experts like Carlton as xenophobic, and the legislative efforts don’t address the larger environmental damage of fast fashion. And the backlash for the influencers may be short-lived. Nord, the Fohr Card founder, says he urges creators to be careful when asked to work with a controversial brand. “It does require an extra level of diligence from the influencer,” he said.
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