Shein has taken legal action against Temu, accusing the bargain retailer of copyright infringement and a host of other wrongdoings.
Chinese clothing retailer Shein has sued business rival Temu, accusing it of copyright infringement and stealing its trade secrets, according to a CNBCThis follows a civil complaint filed by Shein at the Washington D.C. federal court claiming that Temu encourages counterfeiting other designs and disallows the removal of admittedly copied products.
“Only by encouraging its sellers to infringe the intellectual property rights of others and sell counterfeit or sub-standard goods can Temu hope to minimise the massive losses it is subsidising,” the lawsuit said.Temu highlighted Shein itself was facing a “mountain of IP lawsuits”. Shein also accused Temu of “impersonating” it on social media platform X in an attempt to misdirect users.In addition, the complaint said Temu “instructed its paid social media influencers to falsely claim that Temu products, which are often counterfeits of Shein products, are cheaper and of higher quality than genuine Shein goods.”Temu accused Shein of using intimidation and threats to stop suppliers from doing business with it.
Shein has been available in South Africa for a few years now, while Temu is a relatively new entrant. It launched locally in January 2024.
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