Fast-fashion giant Shein, known for its $5 tops and $10 dresses, will open a pop-up store at the Mall of Africa in Johannesburg TODAY.
“Bringing the Shein experience directly to the end consumer is a key part of Shein’s strategy,” the company said in an emailed response, according to
“Given that Shein is a digital-first company, Shein’s hugely successful pop-ups are an opportunity for our consumers to touch and feel our products, as well as to interact and engage directly with Shein’s local brand ambassadors.”between 09:00 and 20:00 as an “exhibition space” for customers to try on trendy fashion and lifestyle products.
The pop-up store will be located in the Sook store, shop 2117, on the upper level of the Mall of Africa, South Africa’s biggest shopping mall.Instead, those willing to purchase will need to do so online at a discount, the company said in its South African on all clothing item imports, no matter the price, to level the playing field. Shein, which is planning to “That said, such tax measures are not critical to the success of our business or the competitive prices we offer our consumers.
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