Sheetz has just taken things to a wild new level.
So how could they top themselves for a third beer? Well, apparently someone looked around a Sheetz store determined to find the most ridiculous combination they could think of, because just in time for Memorial Day the brand is releasing Project Hop Dog—a beer made with Sheetz Hot Dogz.
For beer number three, which goes on sale today, Sheetz also chose to work with a third Pennsylvania brewery: this time, Neshaminy Creek Brewing. The resulting limited-edition IPA will be sold at 128 Sheetz locations across the state. The company describes it as a “crisp” 5.5-percent ABV India Pale Ale dry-hopped with Nugget and Centennial hops “and with a ceremonial addition of Sheetz Hot Dogz in the brew kettle just for fun.” Translation: Don’t expect to taste any wiener in this summer beer.
"We were really excited to collaborate on a beer to celebrate Sheetz Hot Dogz and the beginning of summer,” Jason Ranck, Neshaminy’s head brewer, began. “Don't worry: The beer does not taste like hot dogs! We thought it was just a fun concept and the perfect beer for pairing with Sheetz Hot Dogz and warm weather activities."
Of course, this Memorial Day will be different than most due to the coronavirus pandemic. And knowing how popular previous Sheetz beers have been—and the crowds they can draw—the company had an additional message for fans. “In light of the health crisis, we gave a lot of consideration to releasing Project Hop Dog,” Ryan Sheetz, AVP of brand, said in the announcement. “We are doing everything we can to ensure the health and safety of our employees and customers.
But Sheetz also looked on the positive side, adding that maybe a hot dog beer is exactly what people need. “[It’s] our craziest collaboration yet,” Sheetz also stated. “We hope our latest limited edition craft beer is a fun surprise for our customers, a surprise that’ll engender smiles, laughter and conversation—something we could all use more of right now.”
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